Archive/13/Poll FilmsV2 · film
Uykucu Poll Films · 2025
For Poll Films, IrRegular Creative ran the digital communications and social media strategy for the action thriller Uykucu (2025).
- Client
- Poll Films
- Project
- Uykucu
- Year
- 2025
- Discipline
- Social media · Social media PR · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development · Social media PR support
Observation
Suspense is less about how much you show than how much you hide.
The rule we broke
The category’s ruleDigital communication for action thrillers usually tries to create excitement directly, through high-tempo scenes, fights and star actors.
Our decisionInstead of showing everything, Uykucu’s communication brought forward the film’s sense of a secret organization, threat and trust. We cut the content not as material that simply promotes the film, but as pieces that leave the audience with questions about the story.
Scope
Throughout Uykucu’s release, we ran an integrated promotional campaign of social media content, digital communications materials and social media PR.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
Cuts · 3 videos
The lights go down when you press play.
Credits
Director Can Ulkay Director of Photography Muko Tırmık Editor Mustafa Presheva Production Poll Films
