Archive/14/Poll FilmsV2 · film
Bak Postacı Geliyor Poll Films · 2025
For Poll Films, IrRegular Creative ran the digital marketing, digital communications and social media strategy for the romantic drama Bak Postacı Geliyor (2025).
- Client
- Poll Films
- Project
- Bak Postacı Geliyor
- Year
- 2025
- Discipline
- Digital marketing · Social media · Social media PR · Digital communications · Content
- Role
- Digital marketing management · Digital communications · Social media strategy · Content development · Social media PR support
Observation
Some stories don’t spread fast; they’re carried until they reach the right person.
The rule we broke
The category’s ruleDigital communication for period and romance films usually runs on nostalgic visuals, cast posts and pieces of the trailer.
Our decisionInstead of using nostalgia as a mere visual aesthetic, we turned the ideas at the heart of Bak Postacı Geliyor (letters, waiting, carrying news) into part of the digital story, and built the communication on the warmth of the story and its human relationships.
Scope
Throughout Bak Postacı Geliyor’s release, we managed its digital marketing and ran an integrated promotional campaign of social media content, digital communications materials, behind-the-scenes content and social media PR.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
Cuts · 3 videos
The lights go down when you press play.
Credits
Director Yüksel Aksu Production Poll Films
