Archive/17/Orchestra ContentV2 · film
Takıntılar Orchestra Content · 2024
For Orchestra Content, IrRegular Creative ran the digital communications and social media strategy for the comedy Takıntılar (2024).
- Client
- Orchestra Content
- Project
- Takıntılar
- Year
- 2024
- Discipline
- Social media · Social media PR · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development · Social media PR support
Observation
Sometimes the best comedy starts where nobody can stand anybody else.
The rule we broke
The category’s ruleDigital communication for comedies is usually built on showing the funniest scenes in advance, repeating the lines and pushing the cast forward.
Our decisionInstead of using up the jokes, Takıntılar’s communication highlighted the characters’ completely different behaviors and the friction between them; we created a content language that let audiences know every character before they’d even seen the film.
Scope
Throughout Takıntılar’s release, we ran an integrated promotional campaign of character-driven social media content, digital communications materials and social media PR.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
Cuts · 3 videos
The lights go down when you press play.
Credits
Director Yunus Nihat Özcan Director of Photography Aydın Sarıoğlu Editor Ümit Demir Colorist Bora Göksingöl Production Sky Films · ONK Content · Birleşik Heyecanlar
