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Mutluyuz Mu? 25 Film × Poll Films · 2026
For 25 Film and Poll Films, IrRegular Creative ran the digital marketing, digital communications and social media strategy for the romantic comedy Mutluyuz Mu? (2026).
- Client
- 25 Film × Poll Films
- Project
- Mutluyuz Mu?
- Year
- 2026
- Discipline
- Digital marketing · Social media · Social media PR · Digital communications · Content
- Role
- Digital marketing management · Digital communications · Social media strategy · Content development · Social media PR support
Observation
Sometimes happiness isn’t what’s on display, but the story hidden behind it.
The rule we broke
The category’s ruleRomantic comedy campaigns usually rely on classic release content that puts the funniest moments, the stars and the couple’s dynamic front and center.
Our decisionInstead of building Mutluyuz Mu?’s communication only on comic moments, we made the idea at the heart of the film, “pretending to be happy”, part of its digital language, and carried the characters’ relationships and the film’s emotional contradiction into the social media content.
Scope
Throughout Mutluyuz Mu?’s release, we managed its digital marketing and ran an integrated promotional campaign of social media content, digital communications materials and social media PR.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
Cuts · 4 videos
The lights go down when you press play.
Credits
Director Emrah Agus · İbrahim Büyükak Director of Photography Birkan Yorulmaz Production 25 Film × Poll Films
