Archive/19/Orchestra ContentV2 · film
Mucize Aynalar Orchestra Content · 2024
For Orchestra Content, IrRegular Creative took on the digital communications, social media strategy, content development and social media PR support for Mucize Aynalar (2024), adapted from stories by Aziz Nesin.
- Client
- Orchestra Content
- Project
- Mucize Aynalar
- Year
- 2024
- Discipline
- Social media · Social media PR · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development · Social media PR support
Observation
When you show people their dreams, what you really make visible is their real lives.
The rule we broke
The category’s ruleCampaigns for fantasy and sci-fi films usually try to explain the world, the technology and the visual idea; the human side of the story stays in the background.
Our decisionInstead of explaining how the invention works, Mucize Aynalar’s communication focused on what people want to see in those mirrors; we put the film’s absurd humor, the clash between dream and reality and the social observation inherited from Aziz Nesin at the center of the digital story.
Cuts · 1 video
The lights go down when you press play.
Credits
Director Tolga Örnek Production Orchestra Content
