Archive/20/Orchestra ContentV2 · film
Bergen Orchestra Content · 2022
For Orchestra Content, IrRegular Creative ran the digital communications and social media strategy for the biopic Bergen (2022).
- Client
- Orchestra Content
- Project
- Bergen
- Year
- 2022
- Discipline
- Social media · Social media PR · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development · Social media PR support
Observation
With some stories, getting the word out isn’t enough; you also have to protect their weight.
The rule we broke
The category’s ruleDigital communication for biopics usually relies on classic promotional templates that highlight striking moments from a famous life, the music and the lead performance.
Our decisionWe approached Bergen’s communication not just as the life story of a famous artist or a nostalgic music film, but as a story that respects the violence, the struggle and the sense of rising again that it carries. In the content, we aimed not to surrender the film’s emotional weight to the fast consumption of pop culture.
Scope
Throughout Bergen’s release campaign, we ran integrated communications that brought the film’s story, music and characters to different audiences through social media content, digital materials and social media PR.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
Cuts · 3 videos
The lights go down when you press play.
Credits
Director Mehmet Binay · Caner Alper Director of Photography Mirsad Herović Editor Erhan Özen Colorist Bora Göksingöl Production Orchestra Content
