Archive/04/M3 İnşaatV1 · brand
Kartal Vertex M3 İnşaat · 2026
For M3 İnşaat’s Kartal Vertex project, IrRegular Creative designed a complete corporate identity: logo, typography, color system and visual language.
- Client
- M3 İnşaat
- Project
- Kartal Vertex
- Year
- 2026
- Discipline
- Corporate identity · Brand strategy · Art direction · Design
- Role
- Brand positioning · Visual identity · Corporate design system
Observation
A building project should have a place in people’s minds before it’s even built.
The rule we broke
The category’s ruleReal estate identities are usually built on architectural renderings, premium color palettes and look-alike “prestige” rhetoric.
Our decisionWe treated Kartal Vertex not just as a building project to be sold but as an independent brand with its own character and visual memory, and made the architectural language the starting point of the identity.
Scope
A complete corporate identity for Kartal Vertex: logo, typography, color system and a visual language that works across different communication surfaces.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
