Archive/05/KolayBiV1 · brand
KolayBi Content Series KolayBi · 2026
For fintech brand KolayBi, IrRegular Creative produced content series and social media films, led by “Aynaya Bak” (Look in the Mirror) and “Bir Tutam İlham” (A Pinch of Inspiration).
- Client
- KolayBi
- Project
- KolayBi Content Series
- Year
- 2026
- Discipline
- Content series · Film · Social media · Creative
- Role
- Creative development · Concept · Production · Post-production · Content series design
Observation
We don’t have to explain finance; showing where it touches people’s lives is stronger.
The rule we broke
The category’s ruleFintech and accounting communication usually runs on short ads about product features, promotions and ease of use.
Our decisionInstead of presenting KolayBi as just software, we built rewatchable content formats around the brand. Without putting the product at the center of the message, we made the brand a natural part of the story.
Scope
Content series and social media films for KolayBi spread across different periods, led by “Aynaya Bak” and “Bir Tutam İlham”.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
Cuts · 1 video
The lights go down when you press play.
