Archive/23/Köprü FilmV3 · series
Karaağaç Destanı · Season 1 Köprü Film · 2024
For Köprü Film, IrRegular Creative took on the digital communications, social media strategy, content development and social media PR support for the first season (2024) of the period series Karaağaç Destanı.
- Client
- Köprü Film
- Project
- Karaağaç Destanı · Season 1
- Year
- 2024
- Discipline
- Social media · Social media PR · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development · Social media PR support
Observation
On some land, the past isn’t just remembered; it’s handed down from generation to generation.
The rule we broke
The category’s ruleDigital communication for period series usually turns into a classic posting schedule that repeats powerful scenes, character lines and episode trailers.
Our decisionInstead of only sharing moments from the episodes, Karaağaç Destanı’s communication turned land, power, family ties and class conflict into parts of the series’ digital world; rather than introducing the characters one by one, we built a content language that makes the power relations between them visible.
Cuts · 1 video
The lights go down when you press play.
Credits
Director Ufuk Hakan Eren Production Köprü Film
