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Archive/01/FedExV1 · brand

Campaign line

Feel the FedEx effect on your business

The rule we broke

The category’s ruleCorporate logistics films usually explain scale, speed and operational power by giving information.

Our decisionInstead of explaining the operation, we let you feel its effect. We turned Istanbul Airport from just a logistics hub into the visual center of the connection FedEx builds between its global network and local business.

Scope

Film and social media versions adapted for different digital channels, as part of FedEx Global’s Istanbul Airport communications.

This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.

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