Archive/22/25 FilmV3 · series
Çirkin 25 Film · 2026
For 25 Film, IrRegular Creative took on the digital communications, social media strategy, content development and social media PR support for the drama series Çirkin (2026).
- Client
- 25 Film
- Project
- Çirkin
- Year
- 2026
- Discipline
- Social media · Social media PR · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development · Social media PR support
Observation
Sometimes it isn’t the face that changes, but the world looking at it.
The rule we broke
The category’s ruleSocial media communication for TV series usually turns into a posting schedule that repeats episode trailers, scene clips and cast posts.
Our decisionInstead of only making content from the episodes, Çirkin’s communication put Meryem’s transformation, the class and emotional distance between her and Kadir, and the reckonings with the past at the center of the digital story; we treated social media as a parallel storyline for the series.
Cuts · 5 videos
The lights go down when you press play.
Credits
Director Burcu Alptekin · Merve Çolak Production 25 Film
