Archive/21/Ay YapımV3 · series
Başkalarının Hayatı Ay Yapım · 2026
For Ay Yapım, IrRegular Creative took on the digital communications, social media strategy and content development for the drama and youth series Başkalarının Hayatı (2026).
- Client
- Ay Yapım
- Project
- Başkalarının Hayatı
- Year
- 2026
- Discipline
- Social media · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development
Observation
Sometimes the life we want looks better because it isn’t ours.
The rule we broke
The category’s ruleDigital communication for drama series usually turns into a content feed that repeats scene clips summarizing the characters’ relationships, romantic conflicts and each episode’s standout moments.
Our decisionInstead of only showing what happens in the story, Başkalarının Hayatı’s communication turned the feeling at the heart of the series, “wanting someone else’s life”, into part of its content language. Through class difference, desire, comparison and belonging, we set out to move viewers from simply following the characters to placing themselves inside the story and asking, “What would I do in their place?”
Credits
Director Burak Müjdeci · Ozan Say Production Ay Yapım
