Archive/15/Orchestra ContentV2 · film
Dayı: Bir Adamın Hikâyesi 2 Orchestra Content · 2025
For Orchestra Content, IrRegular Creative ran the digital communications and social media strategy for Dayı: Bir Adamın Hikâyesi 2 (2025).
- Client
- Orchestra Content
- Project
- Dayı: Bir Adamın Hikâyesi 2
- Year
- 2025
- Discipline
- Social media · Social media PR · Digital communications · Content
- Role
- Digital communications · Social media strategy · Content development · Social media PR support
Observation
Some reckonings don’t make the story bigger; they change the character for good.
The rule we broke
The category’s ruleDigital communication for action and underworld films is usually built on fight scenes, tough lines and high-tempo trailer cuts.
Our decisionIn Dayı 2’s communication we brought forward not just the action but Cevahir’s relationship with his past, his losses and his thirst for revenge, turning the film’s toughness into a character-driven digital story.
Scope
Throughout Dayı 2’s release, we ran an integrated promotional campaign of character-driven social media content, digital communications materials and social media PR.
This section lists only the work we did. When there’s a verified result we can share, it gets a section of its own.
Cuts · 4 videos
The lights go down when you press play.
Credits
Director Uğur Bayraktar Director of Photography Engin Özkaya Editor Erhan Özen Colorist James Norman Production Diopter Film · Ubay Film · Net Sanat
